A product of Gramercy Park Industries — Byron Shire, NSW

Your residents are guessing.
Every single week.

Red or yellow this fortnight? Wrong answer sends recyclables to landfill, triggers contamination flags, and generates calls to your hotline. Binfluencers ends the guessing — a white-label app that tells residents exactly which bins go out, what goes in them, and why it matters.

Request a proposal → See the live Byron demo
Already live
Byron Shire residents are using this right now
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The problem

Bin day is a weekly
point of friction

Fortnightly confusion
Red or yellow this week? For residents without a paper calendar, the answer is a guess, a neighbour's driveway, or a call to your hotline.
PDF calendars don't work on phones
Your published schedule exists as a PDF or A3 print. Neither is what a resident reaches for at 9pm on a Thursday when they're trying to remember which bin goes out in the morning.
Wrong bins contaminate collections
Contaminated loads and missed collections have a real cost. Residents who know exactly what goes out — and what goes in which bin — generate fewer incidents.
Your branding, your information
When residents search for bin day answers, they currently land on third-party sites, outdated forums, or nothing at all. A council-branded app changes that.
The environmental cost

Wrong bin.
Real damage.

Bin contamination is not a minor inconvenience. It is a chain of consequences that begins at the kerb and ends in landfill — or worse. Confusion is the root cause. Information is the fix.

01
A resident doesn't know it's red week
The fortnightly schedule is published as a PDF and an A3 wall calendar. On a Thursday night, neither is within reach.
→
Recyclables go into the landfill bin
Glass, cardboard, aluminium — materials that could be recovered — go into general waste. Every week this happens across thousands of households it compounds.
02
A resident isn't sure what goes in the yellow bin
Food scraps, soft plastics, takeaway containers, coffee cups — the rules are not obvious. Without a reference, guessing is the only option.
→
One contaminated load can send an entire truckload to landfill
Food contamination in a recycling bin renders the entire load unprocessable. The economics of contaminated recycling mean the truck goes to landfill. Correctly sorted loads from other households go with it.
03
A resident puts batteries or a vape in the kerbside bin
They don't know about the Resource Recovery Centre drop-off. The item looks like rubbish. In it goes.
→
Lithium battery fires at sorting facilities are a documented national risk
Fires caused by lithium batteries in kerbside collections have closed facilities, destroyed equipment, and caused serious injury. The resident who caused it had no idea. They simply didn't know where it should go.
The intervention point is at the bin lid — not after the fact
Binfluencers puts the correct information in a resident's hand at the exact moment they need it. The right bin this week. The right items in each bin. Where to take the things that don't belong in either. Behaviour change through information — the lowest-cost, highest-leverage environmental intervention a council can make.
What you get

Six reasons residents
will actually use it

01
Residents see your council name, not ours
Fully white-labeled — your logo, your colours, your zone names. Residents experience it as a council service, because it is. GPI disappears into the background. Your brand gets the credit.
White-label
02
The right answer, every Thursday night
The schedule engine calculates from your published calendar — no manual updates, no risk of human error week to week. This week and next week, always correct. GPI updates the data each year when you publish your new calendar. One less thing your team touches.
Annual maintenance included
03
Works in the paddock. Works in the dead zone. Works everywhere.
Installed as a Progressive Web App, it operates fully offline once downloaded. Byron Shire has rural properties and coastal blackspots where mobile signal is unreliable. Those residents still get the correct answer — cached locally, always available, no network required.
Offline-first PWA
04
100+ items — the answer before they guess wrong
Coffee pods. Blister packs. Biodegradable plastic. Pizza boxes. These are the items residents genuinely don't know how to handle. A searchable lookup gives them the correct answer — and critically, the reason — at the moment of decision. Not after the bin is already contaminated. Each lookup is customised to your council's specific recycling guidelines and drop-off facilities.
Contamination prevention
05
No app store. No barrier. No reason not to use it.
Residents tap "Add to Home Screen" in Safari or Chrome — no account, no download, no store approval to wait for. Adoption is driven by a URL on your rates notice, a QR code on your bin lid sticker, or a post on your council Facebook page. One tap from their current phone to a permanent home screen icon.
Zero-friction install
06
Every zone. Every collection day. One app.
Supports unlimited collection zones within your council area. Residents choose their zone once and the app remembers. Different zones, different days, different schedules — all handled in a single deployment. Scaling to additional zones after launch requires no redevelopment.
Multi-zone support
Accessibility

Built to include
everyone

We understand that government procurement requires demonstrated accessibility. Binfluencers is developed and tested against WCAG 2.1 AA and designed to serve all residents.

WCAG 2.1 AA commitment
Each white-label deployment is delivered with an accessibility report. Ongoing updates maintain compliance. We welcome accessibility audits as part of procurement.
Colour never the sole information carrier — text labels on all bin types
Minimum 4.5:1 contrast ratio on all text
Full keyboard navigation and focus management
ARIA roles and labels on all interactive elements
Touch targets minimum 44x44px on mobile
Screen reader tested on iOS VoiceOver and Android TalkBack
Getting started

Live in days,
not months

01
Proposal and scope
We confirm your zones, collection schedule, branding requirements, and hosting preference. One meeting or email exchange.
02
Build and brand
GPI configures your white-label instance — council name, colours, zones, schedule data, and item lookup customised to your guidelines.
03
Review and sign-off
You review the live staging deployment. Accessibility report provided. Revisions included. Your sign-off before anything goes live.
04
Launch and maintain
Deployed to your domain or ours. Annual schedule updates included. GPI is the technical point of contact — residents never need to know we exist.
About GPI

Built here,
for here

Gramercy Park Industries is a design and technology studio based in Ocean Shores, NSW — in the heart of the Byron Shire. Binfluencers was built because we live here, the problem is real, and the solution was obvious.


We build practical digital tools with serious design and zero bloat. Our founding team brings four decades of combined experience across brand identity, product design, and web application development — including founding creative direction at Priceline.com.


Working with Byron Shire Council is the natural first chapter. We are local, we are accountable, and the product is already live and working for Byron Shire residents right now.

Location
Ocean Shores, NSW, Australia
Live deployment
Byron Shire residents — active now
Technology
Progressive Web App — no app store, works offline
Annual maintenance
Schedule updates included with every licence
Accessibility
WCAG 2.1 AA — report provided on delivery
Get in touch

Request a
proposal

Tell us about your council and we'll put together a scope and indicative pricing within 48 hours.

Prefer a direct conversation? Reach us through any of the following. We respond within one business day.
Email
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Studio
Ocean Shores, NSW, Australia
Response time
Within one business day
Acknowledgement of Country

Gramercy Park Industries acknowledges the Arakwal people of the Bundjalung Nation as the Traditional Custodians of the Country on which we live and work. We pay our respects to Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples.